Business Counselling
What is Business Counseling?
A process whereby the skills and knowledge of business counsellors (also called skilled helpers) are used to help clients understand their current situations, identify problems and opportunities and take actions to move towards improved level of functioning. The latter may include improving performance of an existing business or helping a client to decide not to go into business if this is felt inadvisable or inappropriate.
For Micro, Small and Medium Enterprises our counselling process are focused on the following areas:
- Business Ideas Generation
- Business Start-ups
- Marketing in Small Business
- Operational Management in small business
- Managing for survival
- Financial Management in a small business
- Market Access